Webflow

I began embedded on the core product teams, focused on the design-system primitives and CMS that let designers and developers build enterprise-grade websites, and led the end-to-end research program for Localization — the company's first 0-to-1 add-on. I then led foundational and generative research that influenced a strategic shift to new personas, while running research for two more 0-to-1 launches, Analyze and Optimize. Today I lead research across Webflow's AI bets to inform overall AI product strategy while building an AI-native research function, and I served as research team manager for two quarters.